Wordmark, palette chips, type specimen, applied mockups.

Brand guideline sheets and identity boards — wordmark, palette chips with hex, type specimen, and applied mockups on one grid. Use for brand presentations, style guides, logo systems, rebrand decks and any request for brand board, identity sheet, style tile or moodboard with specifications.
The exact brief that produced the image above.
A brand identity board laid out on a soft warm grey studio surface, flat overhead view. Upper left: a heavy black grotesque wordmark reading NORTHBOUND on a bone-white card. Upper right: four flat colour chips in a row, deep olive, clay, bone and charcoal, each with a tiny hex code beneath. Lower left: a type specimen card showing the alphabet in two weights. Lower right: a matte business card and a folded paper bag both printed with the same mark. Thin hairline grid guides, small uppercase caption labels, even soft shadowless light.
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