Mixue Di Mo Campaign Moodboard
brand collaboration campaign moodboard and visual proposal board · wide 16:9 presentation board · cute commercial Chinese marketing design, pastel pink background, rounded white cards, glossy 3D mascot rendering, dreamy dessert fantasy atmosphere, polished agency pitch deck layout · {argument name="drink brand" default="MIXUE"} · {argument name="collaboration IP" default="DI MO"} · {argument name="campaign title" default="MIXUE × DI MO CAMPAIGN MOODBOARD"} · 蜜雪冰城 × 洛克王国 迪莫联名活动 · #甜蜜冒险, #萌力出发, #迪莫驾到, #MIXUExDIMO · top center · large horizontal hero banner with a blue-and-white chibi creature mascot running and smiling beside a strawberry bubble tea and soft-serve drink cup, pastel rainbow clouds, sparkles, ice-cream mountains, cute fantasy adventure mood · {argument name="hero headline" default="甜蜜冒险 萌力出发"} · 新品上市, 联名限定 · cotton-candy pink, sky blue, cream white, strawberry red, soft yellow, lavender · adorable Di Mo-inspired blue mascot with white face and belly, big black eyes, small orange cheek marks, yellow V mark on forehead, large blue ears with yellow tips, blue tail ending in a star, energetic running pose · high-quality 3D toy-like character mixed with flat graphic advertising elements · MIXUE × DI MO CAMPAIGN MOODBOARD · top left · 6 · campaign title card, Chinese collaboration subtitle, hashtag line, five solid color swatches, one multicolor pastel texture swatch, minimal brand typography · DIGITAL BANNERS · left middle · 3 · horizontal banner with headline 甜蜜冒险 萌力出发 and mascot, horizontal banner for 迪莫联名套餐 with drink, mascot, and product cards, horizontal banner reading 新品上市 冒险开启 with mascot and soft pastel sky · SOCIAL MEDIA BANNERS · top right · 3 · vertical story banner with headline 甜蜜冒险 萌力出发, vertical story banner with headline 迪莫驾到 and mascot holding a cone, vertical story banner with headline 联名限定包装 and drink packaging · SOCIAL MEDIA POSTS · right middle · 1 · Instagram-style square post mockup from mixue_global showing the hero campaign artwork with caption and engagement icons · PRINT & OOH ADVERTISING · bottom left · 3 · bus stop lightbox poster mockup, freestanding pink vertical poster mockup, smartphone vertical ad mockup · AESTHETIC VISUAL ASSETS · bottom center · 8 · pink popping boba spheres, pink soft-serve swirl, pink clouds at sunset, iridescent crystal texture, pink sparkling sugar texture, brown tapioca pearls, blue water ripple texture, pastel glitter gradient · MERCHANDISE & PACKAGING · bottom right · 7 · small mascot keychain, large branded drink cup, pastel character drink cup, pink co-branded packaging box, flat collectible card or coaster 1, flat collectible card or coaster 2, printed campaign insert sheet · realistic storefront mockup of a MIXUE shop with a large campaign billboard above the entrance and a crowd of customers in front · hand holding a physical collaboration bubble tea cup outdoors, cup printed with the mascot and pink topping · MIXUE logo × Rock Kingdom logo · bottom right · make the board information-dense but clean, use consistent rounded panels, realistic product and outdoor advertising mockups, crisp readable Chinese headlines, professional campaign proposal quality, no dark mood, no cluttered typography