- type
- brand identity board
- name
- {argument name="brand name" default="Susumeme"}
- tagline
- {argument name="tagline" default="Books, thoughtfully for you."}
- theme
- warm, elegant, literary bookstore branding centered on a small apricot toy poodle mascot sitting on a stack of vintage books with a delicate olive branch accent
- aesthetic
- minimal editorial layout, soft cream background, thin taupe divider lines, refined serif typography, calm and premium Japanese boutique branding
- columns
- 3
- rows
- 3
- index
- 01
- title
- BRAND LOGO
- position
- top left
- count
- 1
- labels
- primary logo
- content
- large mascot illustration above the wordmark and tagline
- index
- 01
- title
- ICON VARIATIONS
- position
- top left right-side subpanel
- count
- 3
- labels
- circular badge logo, full color small icon, line-art icon
- content
- one round seal with the dog on books and surrounding text, plus two small alternate icons beneath it
- index
- 02
- title
- COLOR PALETTE
- position
- top center
- count
- 5
- labels
- Forest Green #39513D, Sage Green #A6B49A, Warm Beige #F1E9DD, Mocha Brown #8B6F4E, Dusty Rose #C9A3A3
- content
- five circular color swatches with names and hex values, plus a horizontal usage balance bar using all 5 colors
- index
- 03
- title
- TYPOGRAPHY
- position
- top right
- count
- 3
- labels
- HEADING FONT, BODY FONT, ACCENT FONT
- content
- Playfair Display for headings, Noto Serif JP for body copy with Japanese sample text, and Cormorant Garamond as accent font, each shown with uppercase, lowercase, and numerals
- index
- 04
- title
- BUSINESS CARD
- position
- middle left
- count
- 2
- labels
- front, back
- content
- two business card mockups, one with logo and green bottom band, one with contact details and mascot
- index
- 05
- title
- MENU / SERVICES
- position
- middle center
- count
- 3
- labels
- CURATED BOOK SELECTION, THEME BOOKS, TIME WITH BOOKS
- content
- three rounded service cards with small illustrations and Japanese descriptions, priced at ¥3,300~, ¥5,500~, and ¥11,000~
- index
- 06
- title
- VISUAL APPLICATIONS
- position
- middle right
- count
- 3
- labels
- POSTER, SHOP SIGN, SHOP WINDOW
- content
- a poster layout, a circular hanging shop sign, and a dark shop window graphic using the same dog-and-books branding
- index
- 07
- title
- STATIONERY / TAGS
- position
- bottom left
- count
- 4
- labels
- white hanging tag, green hanging tag, round sticker tag, wax seal
- content
- paper goods and packaging accents featuring the mascot and leaf motif
- index
- 08
- title
- PATTERN
- position
- bottom center left
- count
- 1
- labels
- brand pattern
- content
- repeating pattern on cream with small mascot icons, leaf sprigs, and tiny book motifs
- index
- 09
- title
- BRAND KEY MESSAGE
- position
- bottom center-right
- count
- 1
- labels
- quote block
- content
- large editorial quote reading {argument name="key message" default="Books connect us. Stories stay with us. Let’s find yours."}
- index
- ABOUT
- title
- ABOUT SUSUMEME
- position
- bottom right
- count
- 1
- labels
- about panel
- content
- Japanese brand description inside a rounded cream card with a small leaf illustration
- bottom feature
- a realistic hero image of the apricot toy poodle lying on the 3-book stack on a wooden tabletop beside a soft-focus glass vase with greenery
- illustration
- delicate watercolor and colored-pencil storybook illustration for the mascot, mixed with realistic lifestyle mockups
- colors
- muted green, cream, beige, mocha, dusty rose
- composition
- clean brand guideline presentation with spacious margins and precise alignment
- texture
- slight paper-like warmth and elegant print-design finish
- language mix
- English section headings with some Japanese body copy
- wordmark
- {argument name="brand name" default="Susumeme"}
- tagline
- {argument name="tagline" default="Books, thoughtfully for you."}
- shop window wordmark
- {argument name="brand name" default="Susumeme"}