- type
- brand collaboration campaign moodboard and visual proposal board
- overall style
- cute commercial Chinese marketing design, pastel pink background, rounded white cards, glossy 3D mascot rendering, dreamy dessert fantasy atmosphere, polished agency pitch deck layout
- brand
- {argument name="drink brand" default="MIXUE"}
- partner
- {argument name="collaboration IP" default="DI MO"}
- campaign title
- {argument name="campaign title" default="MIXUE × DI MO CAMPAIGN MOODBOARD"}
- chinese event name
- 蜜雪冰城 × 洛克王国 迪莫联名活动
- hashtags
- #甜蜜冒险, #萌力出发, #迪莫驾到, #MIXUExDIMO
- position
- top center
- headline
- {argument name="hero headline" default="甜蜜冒险 萌力出发"}
- supporting badges
- 新品上市, 联名限定
- colors
- cotton-candy pink, sky blue, cream white, strawberry red, soft yellow, lavender
- description
- adorable Di Mo-inspired blue mascot with white face and belly, big black eyes, small orange cheek marks, yellow V mark on forehead, large blue ears with yellow tips, blue tail ending in a star, energetic running pose
- rendering
- high-quality 3D toy-like character mixed with flat graphic advertising elements
- title
- MIXUE × DI MO CAMPAIGN MOODBOARD
- position
- top left
- count
- 6
- items
- campaign title card, Chinese collaboration subtitle, hashtag line, five solid color swatches, one multicolor pastel texture swatch, minimal brand typography
- title
- DIGITAL BANNERS
- position
- left middle
- count
- 3
- items
- horizontal banner with headline 甜蜜冒险 萌力出发 and mascot, horizontal banner for 迪莫联名套餐 with drink, mascot, and product cards, horizontal banner reading 新品上市 冒险开启 with mascot and soft pastel sky
- title
- SOCIAL MEDIA BANNERS
- position
- top right
- count
- 3
- items
- vertical story banner with headline 甜蜜冒险 萌力出发, vertical story banner with headline 迪莫驾到 and mascot holding a cone, vertical story banner with headline 联名限定包装 and drink packaging
- title
- SOCIAL MEDIA POSTS
- position
- right middle
- count
- 1
- items
- Instagram-style square post mockup from mixue_global showing the hero campaign artwork with caption and engagement icons
- title
- PRINT & OOH ADVERTISING
- position
- bottom left
- count
- 3
- items
- bus stop lightbox poster mockup, freestanding pink vertical poster mockup, smartphone vertical ad mockup
- title
- AESTHETIC VISUAL ASSETS
- position
- bottom center
- count
- 8
- items
- pink popping boba spheres, pink soft-serve swirl, pink clouds at sunset, iridescent crystal texture, pink sparkling sugar texture, brown tapioca pearls, blue water ripple texture, pastel glitter gradient
- title
- MERCHANDISE & PACKAGING
- position
- bottom right
- count
- 7
- items
- small mascot keychain, large branded drink cup, pastel character drink cup, pink co-branded packaging box, flat collectible card or coaster 1, flat collectible card or coaster 2, printed campaign insert sheet
- centerpiece
- realistic storefront mockup of a MIXUE shop with a large campaign billboard above the entrance and a crowd of customers in front
- additional photo mockup
- hand holding a physical collaboration bubble tea cup outdoors, cup printed with the mascot and pink topping
- logos
- MIXUE logo × Rock Kingdom logo
- position
- bottom right
- design requirements
- make the board information-dense but clean, use consistent rounded panels, realistic product and outdoor advertising mockups, crisp readable Chinese headlines, professional campaign proposal quality, no dark mood, no cluttered typography