- type
- wide marketing proposal slide for a co-branded campaign visual concept
- language
- Chinese visible text with English campaign title
- style
- cute youthful brand-collaboration pitch deck, pastel pink gradient background, rounded white cards, soft shadows, hot-pink headings, small decorative sparkles and clouds, polished agency proposal aesthetic
- position
- top
- count
- 2
- items
- 蜜雪冰城 logo with snowman mascot and text, 洛克王国 ROCO KINGDOM logo with black crown icon
- separator
- ×
- main title
- {argument name="campaign title" default="MIXUE × DI MO CAMPAIGN"}
- large chinese headline
- {argument name="Chinese headline text" default="甜蜜冒险 萌力出发"}
- subtitle
- 蜜雪冰城 × 洛克王国 迪莫联合活动
- right hero
- large Mixue bubble tea dessert cup beside a cute blue-and-white Di Mo mascot character with yellow horn-like ears and tail, floating on a pastel rainbow streak
- main sections count
- 3
- title
- 1. 项目简报
- position
- left card
- icon
- pink clipboard outline
- content blocks count
- 3
- label
- 项目背景:
- body
- 蜜雪冰城与洛克王国人气角色‘迪莫’联名,以‘甜蜜冒险’为主题,打造限定产品、周边与沉浸式视觉体验,强化品牌年轻化心智,激发消费热情与社交传播。
- label
- 项目时间:
- body
- 2024年7月(新品上市及联名周边同步上线)
- label
- 合作亮点:
- bullets count
- 4
- bullets
- 迪莫IP授权与专属形象定制, 联名饮品与限定包装、周边盲盒, 线下门店视觉焕新 & 户外大屏, 全渠道内容传播与用户互动
- count
- 4
- items
- street storefront poster mockup, pink campaign standee featuring Di Mo and drink, digital outdoor advertising screen mockup, tabletop collectible merchandise and drink display
- title
- 2. 核心创意
- position
- center card
- icon
- pink lightbulb outline
- intro headline
- 以「甜蜜冒险」为主线,开启与迪莫的奇妙旅程!
- intro body
- 我们将迪莫设定为‘甜蜜冒险伙伴’,陪伴用户探索MIXUE的美味世界,传递快乐、元气与陪伴感。
- creative cards count
- 4
- label
- 核心角色:迪莫登场
- description
- 萌力伙伴,元气出发
- icon or image
- Di Mo mascot running
- label
- 核心体验:甜蜜冒险
- description
- 联名新品 × 冒险主题视觉
- icon or image
- Mixue drink cup
- label
- 核心互动:一起出发
- description
- 多触点互动,激发UGC与分享
- icon or image
- pink chat bubbles with heart
- label
- 核心权益:限定收藏
- description
- 联名周边与限定包装,提升收藏价值
- icon or image
- pink gift box
- title
- 3. 目标与成果指标
- position
- right card
- icon
- pink target outline
- label
- 核心目标:
- bullets count
- 4
- bullets
- 提升品牌年轻化形象与用户好感度, 推动新品销量增长, 扩大品牌声量与社交影响力, 沉淀用户资产,促进复购与会员增长
- title
- 关键成果指标 (KPI):
- count
- 4
- label
- 销售目标
- value
- +20%
- subtext
- 联名新品销售额 vs 活动前同期
- icon
- pink drink cup
- label
- 曝光目标
- value
- 1亿+
- subtext
- 全渠道曝光总量
- icon
- pink eye
- label
- 互动目标
- value
- 500万+
- subtext
- 互动总量(点赞/评论/分享等)
- icon
- pink chat face
- label
- 会员增长目标
- value
- 30万+
- subtext
- 新增会员数
- icon
- pink user silhouette
- footnote
- 数据目标为预估值,最终以实际执行效果为准;渠道覆盖:门店 / 线上商城 / 社交媒体 / OOH / KOL / 私域
- canvas
- {argument name="canvas size" default="1152×768"}
- palette
- {argument name="color palette" default="soft pastel pink, white, hot pink accents, sky blue mascot details, small yellow highlights"}
- typography
- bold rounded sans-serif Chinese headings, clean readable body copy, hierarchy like a professional brand proposal
- composition
- three equal rounded white panels aligned horizontally under the hero header, generous margins, consistent pink icons, precise grid layout, high-resolution polished mockup