- type
- editorial infographic poster
- style
- Swiss-modern graphic design with brutalist typography, minimalist grid layout, monochrome base with acid-lime accents, halftone textures, collage elements, clean negative space, high-contrast black text on a very light warm gray background
- orientation
- portrait
- position
- top-left
- title
- The Meme Lifecycle
- subtitle top
- Viral today, gone tomorrow.
- body
- Memes move fast. They're born, spread, evolve, peak, and fade—only to be remembered, remixed, or forgotten. This is the cycle.
- position
- upper-left near headline
- description
- small outlined square containing a globe icon with short caption to the right
- caption
- // a universal cycle in the attention economy
- position
- far-left vertical
- count
- 4
- items
- heart outline icon, speech bubble outline icon, repost/retweet outline icon, bookmark outline icon
- count
- 5
- path
- connected by thin black curved arrows forming a looping cycle across the page
- number
- 01
- title
- BIRTH
- position
- upper-right
- visual
- black-and-white halftone cat portrait facing forward, wearing oversized neon-lime star-shaped sunglasses; behind the cat are a jagged acid-lime starburst with a lowercase letter 'a' on it and a lime dotted rectangle
- body
- A spark of an idea. New format, new joke, new context. It's niche. It's everything.
- number
- 02
- title
- SPREAD
- position
- center-right
- visual
- large warped black wordmark reading 'SPREAD' stretched vertically and liquified, with several small acid-lime square arrow icons around it and tiny black crop/corner marks
- body
- Shared, reposted, reshared. It escapes its original context. It finds the people.
- number
- 03
- title
- EVOLVE
- position
- mid-left
- visual
- collage of 4 overlapping elements: a browser-window-framed grayscale Mona Lisa crop, a huge lowercase acid-lime 'e' in front, a black-and-white pixel-art block shape on the right, and a small acid-lime note box listing the word 'evolve' 5 times with the last line faded
- body
- Remixed. Recontextualized. It mutates into new forms. The joke adapts or dies.
- number
- 04
- title
- PEAK
- position
- mid-right lower than spread
- visual
- lime bell-curve histogram made of thin vertical bars inside a black measurement frame with a small central crosshair
- body
- Maximum visibility. Mainstream adoption. Everyone gets it. Then it starts to get old.
- number
- 05
- title
- FADE
- position
- lower-left to lower-center
- visual
- the word 'fade' in bold black lowercase, disintegrating into scattered black particles toward the right
- body
- Interest drops. New memes take over. It fades into obscurity—or legacy.
- position
- lower-left
- icon
- small black square with white asterisk/star symbol
- text
- Memes are temporary. Impact isn't...
- button
- What will you create?
- position
- bottom full width
- count
- 4
- label
- FORMAT:
- value
- Digital culture artifact
- label
- CYCLE TIME:
- value
- Seconds to years (maybe forever)
- label
- FUEL:
- value
- Creativity, context, community
- label
- OUTCOME:
- value
- Laughter, connection, culture
- extra icon
- small target/crosshair icon at the far bottom-right
- headline
- extra-large bold neo-grotesk sans serif
- section numbers
- very large bold condensed sans serif
- section titles
- uppercase bold sans serif with acid-lime underline accent
- body
- small clean sans serif, flush-left
- footer
- small uppercase labels with lighter body text
- base
- black and off-white
- accent
- acid lime / chartreuse
- secondary
- grayscale halftone
- composition notes
- editorial poster balance with oversized title on the left and modular infographic panels on the right, lots of open space, precise alignment, contemporary design-magazine aesthetic, crisp vector lines mixed with distressed raster collage textures